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« Gü and the umlaut | Main | brand identity crisis »

July 28, 2007

edible

Edible_2

Think of this as superpremium fear factor.  Edible is an entire brand of revolting "edibles" served up as fine delicacies. Scorpion Vodka (it says on the bottle that the edible scorpion is farm-raised), black ant lollipops, Thai green crocodile curry, coffee beans regurgitated by weasels, and much, much more.  Yum.  Talk about ingredient stories. 

Lest you think this is some novelty line for inebriated backpacking college students (which are abundant in London this time of year), here's the photo I took of their chic store-within-a-store at Selfridges this morning.  I thought it was a beauty line until I looked closer and realized that was an insect on her chin.

Edible_store

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