I really like the new skincare line, nude, that launched last month in London at the new Whole Foods and Harvey Nichols. It strikes a very nice balance of style and substance. The soft angular shapes are striking, and the sustainability messaging has a very human touch: "we aren't perfect, but we've tried to make responsible decisions to reduce materials, pollution and waste." It's nice to see companies admit that it's about progress, not perfection. It's like the tag on the back of innocent bottles: "made with 50% post consumer recycled content. We're still working on the rest". I love the "we're still working on the rest".
I was lucky to have coffee yesterday with Laura Howard, who was on the launch team at nude. Really cool story about the thinking behind the brand, and the founder, Bryan Meehan.
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