m&s food porn

I came across two articles in the last week covering the marketing turnaround at M&S, the iconic British retailer.  Both articles credited a TV campaign they billed as "food porn".  As a former food marketer, I was definitely intrigued.  The first ad in the series apparently boosted sales of the hero product by a whopping 3,500%.  I couldn't find that one online, but here's another one in the series.  It's a pretty simple formula, but definitely effective.  And about as racy as a salad can get.