Soon after I moved to London, a cool organization called We Are What We Do brought the Anya Hindmarch "I'm not a plastic bag" bag to a bunch of Sainsbury stores. A friend of mine waiting in line for hours to get it before it sold out. Then, last weekend, I saw the middle bag which made me chuckle (two women were carrying it around the British Museum and said they found it at Spitalfields market in London). So, hopefully it's good timing for our own launch of a method "plastic bag rehab" tote (designed by our fabulous Sally Clarke and sports a bunch of quirky live greener tips on the back). We've just launched it in the states so far as a promotion (seems to be going well so far), but I just learned we're getting our hands on a 100 or so to experiment with in the UK. Any ideas?
I think the Rehab bag is brilliant! Does it come in any different languages?
Posted by: Jen | October 22, 2007 at 02:07 AM
Sweet design! I think you guys should set up a "clinic" and allow people to check in to rehab for a bit, and leave with the goodies. Your theme song can be by Amy Winehouse! Haha.
Posted by: Beth Nori | October 22, 2007 at 07:15 AM
I love the idea of Amy Winehouse! Very funny!
It's just in English at the moment - the back has 16 tips for eco-living (one for each plastic bag an average American uses each week).
Posted by: Tom Fishburne | October 22, 2007 at 08:26 AM