brand resolutions

'Tis the season to make resolutions.  Including many that fall quickly by the wayside.  It's only human of course.  That's why gym memberships try to lock you into a long contract.

Something about the idea of brands/products making resolutions just like the rest of us cracks me up.  Particularly, since marketing is full of same foibles that we all share.

I like anthropomorphizing products.  My first started doing this about 5 years ago with this next cartoon.  This is still one of my favorites.

Speaking of talking brands, I recently reread Tom Peter's classic "The Brand Called You" piece from a 1997 Fast Company.  Wow, really inspiring and worth a look. 

Now, I'm off to make a few resolutions.

Comments

[Chris Wilson]

Very humorous.

I read "The Brand You 50" a few months ago which was written about two years after the Fast Company piece. It covers a lot of the same material. Great reads for making personal goals.