how to come up with a product name

An old colleague emailed me recently to ask if I'd ever done a cartoon on product naming.  She was helping a friend start a naming company called Spark.  Good name for a naming company.

Anyone, I was surprised to discover that I'd never covered product naming.  I have certainly been in lots and lots of ridiculous naming sessions over the years, but for some reason had never turned those into a cartoon.

So, Janine, this one's for you.

Comments

[mari quiroga]

you are so right on, again!
and if you invite the agency to participate on the naming ideation, then you have the "drama" of this cartoon elevated with the one from Feb 24th, ay ay ay! let's just leverage an existing brand, shall we? =)