(second book, cartoons from 2005-2008)
(first book, cartoons from 2002-2004)
(free screensaver with some of my favorite cartoons from the last 6 years)
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An old colleague emailed me recently to ask if I'd ever done a cartoon on product naming. She was helping a friend start a naming company called Spark. Good name for a naming company.
Anyone, I was surprised to discover that I'd never covered product naming. I have certainly been in lots and lots of ridiculous naming sessions over the years, but for some reason had never turned those into a cartoon.
So, Janine, this one's for you.
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you are so right on, again!
and if you invite the agency to participate on the naming ideation, then you have the "drama" of this cartoon elevated with the one from Feb 24th, ay ay ay! let's just leverage an existing brand, shall we? =)
Posted by: mari quiroga | March 10, 2008 at 11:17 PM