I came across an article on the environmental ills of outdoor media: lots of paper, lots of fuel to drive to media sites, toxic glues, etc. The next time I rode the tube, I was struck by how many outdoor ads were touting some environmental benefit. I put the two together and it felt very ironic, and inspired this cartoon.
The trouble with much of the environmental grand-standing right now is that it tends to focus on one attribute or another, not a holistic approach of making a company more sustainable over time. So, there's often more than a bit of hypocracy if you look hard enough. The same company that garnered a packaging reduction is printing out masses of paper to tell the world about it, which kind of defeats the purpose.
Great thoughts Tom.
Reminds me of a long winded paper booklet that I received in the mail from my bank explaining how they are now offering more online features in an effort to become more environmentally conscious.
What really hacks me off about the whole thing is that I bank totally online and requested not receive any paper materials from them.
Posted by: Chris Wilson | May 05, 2008 at 07:06 PM