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« a marketing carol | Main | brand camp jobs »

January 04, 2009

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serge the concierge

Tom

Happy New Year

Wondered whether I could use your illustration (with attribution and link of course)for my 'Monday Work Etiquette' bit on 'Serge the Concierge'

Have a great day

Serge
http://www.sergetheconcierge.com
'The French Guy from New Jersey'

Tom Fishburne

Hi Serge, yes please feel free. I'm glad you liked it... -Tom

Jon Moss

Love it Tom - on the money. May I also use the illustration on my blog and link?

Thanks for the call today :-)

Speak soon,

Jon

Tom Fishburne

Absolutely, Jon, glad it struck a chord. Great catching up today too! -Tom

Mark Sage

Great article Tom - love the cartoon and you're right on the money in terms of brands creating a point of difference. It's times like this when people stop purchasing on auto-pilot and begin to rationalise why they started using a brand - now is the time for brands to re-ignite that point of difference that sets them apart and provide the compelling reason to remain loyal.

Tom

I read an article recently, probably in Business Week, that it is during times of recession when great innovations occur. However, the innovation doesn't come from established businesses. The innnovators are those who have lost their jobs through downsizing or company closings. With their proverbial backs against the wall, these entrepreneurs create new products and new markets as a kind of survival instinct.

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