Traditional retail can be brutal for a new brand. I gave a 30 min talk a few months ago about launching the method brand in the UK and how Ocado as an entrepreneurial web retailer helps support challenger brands by questioning the status quo.
Breaking the Rules of Traditional Retail from Tom Fishburne on Vimeo.







Is there any subtitled version available? Thx!!
Posted by: jean | October 06, 2009 at 01:20 AM
Sorry, no subtitled version I'm afraid (hopefully you're asking because of your french email address, and not because I'm mumbling or something :-) It stretched the limits of my technical abilities just to convert it from a DVD to post it here. -Tom
Posted by: Tom Fishburne | October 06, 2009 at 08:53 AM
Tom,
I am catching up on my GoogleReader- I saw your post about SXSW and followed this to your presentation about innovation on Vimeo. I loved it!!!! I may be too late for the SXSW vote, but keep me posted.
Michelle
Posted by: Michelle Dietz Goldman | October 06, 2009 at 06:18 PM
Hi Tom
I hope you don't mind but we've posted up a copy of this on our website, thanks for the mention (any problems please let me know!).
Helen (at eatbigfish)
http://www.eatbigfish.com/
Posted by: helen | October 14, 2009 at 08:27 AM