Last week, method cofounder Eric Ryan was the only speaker at the Association of National Advertisers conference not representing a billion dollar brand.
Whenever he speaks to a crowd like this, he does a funny bit where he calculates the rolls of toilet paper used by employees at Unilever, P&G, Reckitt Benckiser, and all the companies method competes against. He then compares their toilet paper budget with the media budget at method.
“I will happily trade my marketing budget for your toilet paper budget,” he tells the crowd.
AdAge picked up this story in an interesting article called, “method conducts a bit of meta marketing in a room full of marketers.”
Great post, just wondering if the typo at the last sentence was a tongue-in-cheek, or a Freudian slip? ;)
Posted by: Kyle Leung | November 18, 2009 at 07:08 PM
Yipe, good catch, Kyle, thanks!
Posted by: Tom Fishburne | November 18, 2009 at 07:41 PM
That was hilarious, thanks for sharing!
Posted by: Marketingstylee.wordpress.com | November 23, 2009 at 08:25 AM
I just watched that twice and lauhed both times! Thanks for sharing, Tom.
Posted by: Claire Leader | November 23, 2009 at 11:15 AM
Hi Tom, what happened to the clip? Can't find it here any more. Liked it (and the story behind).
Why is is labelled private , if I try to view it via AdAge?
Wanted to write about it.
Posted by: ralf | November 28, 2009 at 05:27 AM
Hi Ralf, method decided to take the video down: http://www.methodhome.com/post/2009/11/25/method-shiny-suds-video.aspx
Posted by: Tom Fishburne | November 28, 2009 at 08:33 PM
Thanks for your help, Tom. Will send you an eMail. ralf
Posted by: ralf | November 28, 2009 at 11:51 PM