Last week, method cofounder Eric Ryan was the only speaker at the Association of National Advertisers conference not representing a billion dollar brand.
Whenever he speaks to a crowd like this, he does a funny bit where he calculates the rolls of toilet paper used by employees at Unilever, P&G, Reckitt Benckiser, and all the companies method competes against. He then compares their toilet paper budget with the media budget at method.
“I will happily trade my marketing budget for your toilet paper budget,” he tells the crowd.
AdAge picked up this story in an interesting article called, “method conducts a bit of meta marketing in a room full of marketers.”
Recent Comments